labeling

Appeals Court Sends Hormel “Natural Choice” Deceptive Advertising Case to Trial

Today, the District of Columbia Court of Appeals issued a decision reviving the Animal Legal Defense Fund’s case against Hormel Foods’ “Natural Choice” advertising, and sending the matter to trial. The appeals court reversed a lower court’s ruling, finding that the Animal Legal Defense Fund has standing to pursue its false advertising claims against Hormel Foods, and that those claims are not displaced by federal animal products labeling laws. The lawsuit, filed in June 2016 together with Public Justice and the Richman Law Group, alleges Hormel is misleading consumers through the advertising of its Natural Choice brand of lunch meats and bacon, in violation of the D.C. Consumer Protection Procedures Act (DCCPPA).